NNT's latest iteration of 'Dare to Wear' via Bison Creative

20 March 2024

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To hero real life workers.

Australian uniform brand NNT is celebrating front line workers and sharing narratives about their careers in healthcare and activities beyond it in its latest campaign: ‘Dare to Wear’. 

While the brand has always showed its appreciation for healthcare professionals, NNT took this opportunity to hero real life workers and highlight the quality substantiation behind the promise of NNT scrubs. 

This time, focusing on their first brand ambassador, Preeya Alexander.

NNT works closely with frontline professionals who dedicate their careers to delivering vital care in hospitals and healthcare settings.

Since 1962, the team has been fitting out healthcare professionals and working with industry professionals to curate high-tech uniform solutions that meet their needs and exceed customer expectations.

These uniforms are not just about looking good, they also feel good – allowing our frontline professionals to stand up to the day, no matter what it throws at them. 

This campaign reflects that, featuring NNT ambassador Alexander (GP, Author, TV personality and mum). She was challenged to wear her NNT scrubs for activities beyond the healthcare sector and see how they perform.

From walking the kids to school or doing the groceries, Alexander moved freely and went about her outside-of-work activities with the same comfort and performance as she does in the clinic. 

The campaign is an ongoing series for NNT, showcasing new real-life frontline workers with each instalment. From an AFLW player, yogi, professional boxer and professional Cricket player, ‘Dare to Wear’ showcases a plethora of careers and hobbies.

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