Australia has taken out 71 Lions this year at Cannes, including the main creativity awards as well as the Innovation and Entertainment Lions and Health Lions, which makes us the fourth most awarded country following the US, UK and Brazil.
Media and Promo and Activation were the strongest showing with 10 Lions in each category. The numbers come from the official Cannes Lions Stats as of 9am 27 June. Other stats have been reported using the unofficial Cannes Meow app that was running during the festival show Australia as seventh overall – but these numbers don't appear to be accurate.
None of our Young Lions teams made the finalists on the ground.
Here's where we won our metal – you can click each one to read the story about the winning work and what the judges said.
- Film – 5
- Outdoor: 1
- Cyber: 1
- Direct: 4
- Media: 10
- Promo: 10
- PR: 4
- Mobile: 7
- Health: 5
- Film Craft: 2
- Creative Effectiveness: 3
- Entertainment: 1
- Pharma: 6
- Innovation: 1
- Creative data: 4
- Digital Craft: 2
- Integrated 1
New Zealand placed sixth overall with 57 Lions with McWhopper and Brewtroleum big winners. A total of 1360 Lions were handed out overall.
Top 10 countries:
- US: 354
- UK: 164
- Brazil: 90
- Australia: 71
- Germany: 63
- New Zealand: 57
- France: 55
- Sweden: 51
- Japan: 46
- Argentina: 40
Source: Cannes Lions Official Stats (27 June 2016)
Here's some of the Lions Festival of Creativity content from AdNews over the last week. We'll also be including a wrap-up of the festival in our next print edition – out 8 July.
- Cannes: VR will democratise human experience
- Cannes: Airbnb wants to open platform to creatives
- BBDO pulls scam Lion winning work, says agencies are like ‘street junkies’ for awards
- Droga and Under Armour: Success is fleeting
- P&G’s Pritchard on closing the “content crap trap”
- Harvey Weinstein: when brands hit hard it’s a turn off
- “Seduction of short-termism” undermines creativity: IPA study
- Cannes: The formula for tomorrow’s startups, add AI
- Oliver Stone on storytelling, politics and tech giants: Cannes
- Iggy Pop at Cannes: Ad guys are like voodoo priests
You can also watch our Sponsored Video Series with MCN to see the daily panel debates from the South of France.
- GroupM’s Rob Norman: Snapchat’s crackle could pop Facebook-Google duopoly
- Top creatives: Short-term syndrome is crippling Australian brands
- The art of buying: What digital video has to learn from TV
- Ballesty, Baxter and Gloster on Cannes: Celebs, clickbait and ‘emojis everywhere’
- Attention is the new economy: How long have brands got?
- Eyres, Lark and Farjami on conspiracy theories, virtual reality and the irony of Cannes
In addition to the news element we also had these industry opinions:
- Behind the smiles and glasses of rosé - Mr Smith creative partner, Brendon Guthrie
- Your very own virtual Cannes - M&C Saatchi group creative director, Andy Flemming
- Cannes festival of complexity - Jack Smyth, strategy and innovation manager for Mindshare
- Clients value Cannes and find it inspirational - GroupM's Greg 'Sparrow' Graham
- Breathtaking complexity vs brutal simplicity - Cannes Young Lion: UM implementation planner, Nelson Demartin
- Spreading the Snapchat religion to the streets of Cannes - Cannes Young Lion: Carat digital manager, Roisin Rafferty
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au
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