Cannes Shortlists: Marcel Sydney dominates Design, Whybin/TBWA for PR

Lindsay Bennett
By Lindsay Bennett | 21 June 2016

Australia has scored 11 finalist nods at the shortlist stage of the Cannes Design Lions, with Marcel Sydney being a front runner for a gong.

Two campaigns from Marcel Sydney for the ABC, The Faintest Clasp and The Scimitar’s Arc, have been nominated, with the Faintest Clasp nominated in two categories.

Interbrand Australia and M&C Saatchi have both appeared twice on the shortlist, with 303Mullen Lowe Sydney, Leo Burnett Melbourne, Whybin\TBWA Melbourne and Grey Melbourne all getting one finalist nod.

Whybin\TBWA Melbourne has again been nominated for its GAYNZ campaign, which scored a Bronze Lion in the Promo and Activation category.

Grey Melbourne is nominated for its This Bike Has MS campaign, which won a Silver Lion in the Health category.

ABC ArtBreaks - "The Faintest Clasp" from Andrew Holmes on Vimeo.

Australian Finalists:

Interbrand Australia, Sydney Opera House, Shifting Perspectives (x2)
303MullenLowe Sydney, Harley Davidson, The Harley Davidson Tea Set
M&C Saatchi Melbourne, Australian Weaving, The 2 Litre Towel (x2)
Leo Burnett Melbourne, SPC Ardmona, Preserved Memories
Whybin\TBWA Melbourne, ANZ, GAYNZ
Grey Melbourne, MS Australia, This Bike Has MS
Marcel Sydney, ABC, The Faintest Clasp (x2)
Marcel Sydney, ABC, The Scimitar's Arc, Artbreaks

PR Lions

Australia has scored 10 finalists at the shortlist stage of the Cannes PR Lions, led by Whybin\TBWA Melbourne with four finalist nods.

Whybin\TBWA Melbourne scored three nominations for its ANZ Pocket Money campaign, which became an internet sensation on International Women’s Day earlier this year.

The agency has also been nominated again for its GAYNZ campaign, which is quick becoming a Cannes favourite.

Whybin\TBWA Sydney scored three finalist nods for its David Jones It’s In You campaign and DDB Melbourne has also been recognised for its Unconventional Oven for KidSafe.

Australian Finalists:

Whybin\TBWA Melbourne, ANZ, Pocket Money - Equal Future (x3)
Whybin\TBWA Melbourne, ANZ, GAYNZ
Whybin\TBWA Sydney, David Jones, Pride In Diversity
Whybin\TBWA Sydney, David Jones, It's In You (x2)
Leo Burnett Melbourne, Headspace, Reword
DDB Melbourne, Kidsafe, The Unconventional Oven (x2)

Digital Craft Lions

Two entries from Australia have made the cut at the shortlist stage of Cannes Digital Craft Lions.

Leo Burnett Sydney scored a nomination for its work for Samsung, Braindband and DDB Sydney for The Sydney Opera House #ComeOnIn campaign. DDB Sydney’s work took out a Bronze Lion in the Promo and Activation category yesterday.

Leo Burnett’s Brandband also took out a Silver Lion in the Lion Health category. Read more here.

Australian Finalists:
Leo Burnett Sydney, Samsung Australia, brainBAND
DDB Sydney, The Sydney Opera House, #ComeOnIn

Check out these other shortlists below:

Direct Lions shortlist: DDB Sydney set to conquer - 24 Aussie finalists

Print & Publishing Lions shortlist: Aussie hopes rest on Clems' dog flowers

Promo and Activations Lions shortlist: GAYNZ could be crowned queen

Radio Lions shortlist: Five Aussie agencies make it through

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