Wise unveils 'Your Money Anywhere' via BigSmall

25 April 2024

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Launching in Australia this month.

Technology company Wise has unveiled its latest campaign, using the brand line 'Your Money Anywhere' devised by London-based agency, BigSmall.

Wise CMO Cian Weeresinghe said sending money across borders should be as easy as sending an email.

"Yet too often it's an expensive, burdensome and frustrating experience,” says Weeresinghe.

Wise has a vision of a world in which money has no borders - in which it moves instantly, conveniently, transparently and, eventually, for free. It’s a world in which you can move and manage your money freely, a world in which it’s Your Money Anywhere.”

The new TV, digital and OOH campaign introduces the ‘Your Money Anywhere’ idea and stars Tina, who is called upon by her son to send Euros overseas.

A voiceover explains: "With Wise, Tina can spend and send money in other currencies,” before adding “Tina’s gone...INTERNATIONAL!”

Tina then stars in a Bollywood movie, pummels a mascot in Japan and whips up the crowd at a Brazilian party.

As she moves through the scenes, Tina celebrates in Indian Rupees, Japanese Yen, Brazilian Real and many more of the currencies she’s able to use via the Wise app. The ad concludes with Tina back at home, hitting Send to forward the Euros to her son.

The campaign was shot by Kinopravda’s Luka Kostil, through production company Caviar. The campaign launches in Australia this month.

BIgSmall partner at Matt Edwards said when companies of Wise’s stature choose the agency from a crowded agency marketplace, it’s a great endorsement of its differentiated model.

"We hope Tina encourages many more millions of people to go international with Wise," he said.



Client Credits
Chief Marketing Officer: Cian Weeresinghe
Director of Brand & Creative: Iona Carter
Head of Creative: Charlie De Grussa
Senior Brand & Creative Designer: Jara Velasco Canning
Copy Lead: Barry Lattimore-Quinn
Agency credits
Creative Agency: BigSmall
Strategy Partner: Ben Cleaver
Creative Partner: Tom Evans
Managing Partner: Matt Edwards
Creative Director: Will Flack
Agency Producer: Tracy Macassey
Designer: Jonty Harbinson
Production credits
Prod Co: Caviar
Director: Kinopravda
Executive Producer: Nisha Mullea
Producer: Sarah Mavity
Director of Photography: Gabor Garai
Set Designer: Tamás Tamási
Wardrobe Stylist: Marcsi Glaser
Hair & Make-up: Nóra Belovai
Tina: Naoko Sato
Edit: Stitch
Editor: Flaura Atkinson
Post: No. 8.
Music: Ninja Tune
Sound: No. 8.
Stills Photography: Andi Galdi Vinko

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