Children’s Cancer Institute unveils ‘They need our help. We need yours’ via Orphan

23 April 2024

Creative Agency: Orphan
Media Agency: Zenith

2 0
Every year in Australia, more than 1,000 children are diagnosed with cancer.

Every year in Australia, more than 1,000 children are diagnosed with cancer. These children can’t find a cure by themselves - their lives depend on research, and research depends on donations.

Orphan's founder Ant Hatton said the task for the agency was to create an end of financial year tax campaign that brought together the three pillars of Children’s Cancer Institute: the children, the research and the donors (the Australian public).

"‘They need our help. We need yours’ highlights the importance of both medical research and the public’s donations that help fund it," said Hatton.

Back in September 2022, Orphan created a new brand platform for Children’s Cancer Institute titled ‘A life should be long’. This new campaign is the latest execution and follows on from the successful ‘Donate your age’ initiative from 2023.

Children’s Cancer Institute general manager - brand, communications and digital, Heather Mcilfatrick, said research is crucial to pioneer safe and effective treatments for every child with cancer.

"Orphan has, once again, hit the mark with a campaign that combines both love and science and lets you know exactly what you need to do and why. Children deserve to grow up and grow old but only research can change outcomes," said Mcilfatrick.

‘They need our help. We need yours’ will run until the end of June this year and consist of TV, cinema, OOH, DM, print, digital and social.



Client: Children’s Cancer Institute

Chief Marketing and Fundraising Officer: Anne Johnston

General Manager, Brand, Communications & Digital: Heather Mcilfatrick

Head of Brand and Content: Paul Wiggins

Creative Agency: Orphan

Production company: Revolver

Directing Collective: The Glue Society

Director: Paul Bruty

DOP: Jay Torta

MD/Co-Owner: Michael Ritchie

EP/Partner: Pip Smart

Executive Producer: Jasmin Helliar

Producer: Lily Warland


Post production: The Glue Society Studios

Editor: Luke Crethar

Online: Eugene Richards

Colourist: Martin Greer


Sound: Rumble Studios

Executive Producer: Michael Gie

Owner/Creative Director: Tone Aston

Sound Design: Daniel William, Sean Wilkinson

Composer: Alex Booker


Photographer: Toby Burrows

Retoucher: Giles Davies

Media: Zenith

Latest Campaigns

comments powered by Disqus