BINGE unveils 'Scene:Scents' via Thinkerbell

16 May 2024

Creative Agency: Thinkerbell

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A sensory entertainment innovation.

See, hear and now smell BINGE shows. 

To accompany the premium experience of watching a BINGE Original, Scene:Scents have been designed to complement every moment of your favourite shows, via Thinkerbell. 

For example, the Colin From Accounts candles have been designed to help embed viewers into Ashley and Gordon’s world (for better or worse), with scent notes of Australian suburbia, eucalyptus, the vet’s office, a bachelor’s apartment, the back room of a brewery and even dog pee. 

Thinkerbell executive creative tinker Tom Wenborn said candles that smell like obscure things aren’t new. 

"But candles that smell like individual scenes from your favourite shows, precisely layered around a wick that has been produced to burn at an exact speed is kind of fun," he said. 

"While BINGE continues to raise the bar in entertainment quality, initiatives like Scene:Scents aim to revolutionise the way you experience watching." 

For the Scene:Scents candle collection, head to



Client - BINGE

Creative - Thinkerbell

Candle production - First Flame

Packaging - Biaccident

Launch film - Hotel Bell

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