Bringing the Jonesy & Amanda action figures into the real world.
WSFM has launched a cheeky marketing campaign for the Jonesy & Amanda Breakfast Show that brings the Jonesy & Amanda action figures into the real world.
Featuring the taglines 'They’re a bit cheeky', 'They’re good eggs' and 'They’re good in a crisis', this latest iteration sees the action figures come to life in various real-world scenarios, interacting with their audience through audio that perfectly captures the wit and banter of the show.
From the beach to a household kitchen and even the back of a Mustang, the Jonesy & Amanda action figures inject fun and mischief into everyday settings.
Since their debut in August 2021, the Jonesy & Amanda action figures have delighted audiences with their authenticity, humour, and charm.
ARN chief strategy & connections officer Lauren Joyce said after a few trips to the doll hospital following an unfortunate incident with Amanda’s dog Mini, it’s great to be breathing new life into the concept.
"The focus remains on using Jonesy & Amanda’s trademark wit and banter to bring the dolls to life, but showing how the pair interact with the listener better reflects the role they play in the audiences’ lives every morning," she said.
"Our goal was to use their content to sell the content and that’s precisely what this campaign does well.”
Developed in-house, the campaign launched this week and is being supported across all mediums – out-of-home, transit, TV, social, digital, print and radio.
Credits:
Creative: ARN VP Team & ARN Marketing
Chief Connections Officer – Lauren Joyce
Marketing Director – Donna Gordon
Senior Brand Manager (Pure Gold Network) – Erin Donati
Senior Marketing Executive – Alicia Brown
Marketing Coordinator – Lachlan McKenna
Executive Producer – Sean Vandenberg
Director – Becky Lillyman
Creative Director – Ante Miocic
DOP – Michael Jackson, Jungle Drum Media
GFX – Nick Palin
Design – Steve Liu & Jarryd Haefele
Sound Design – Todd Falusi and Anthony Badolato
Media Buy – Initiative
