Pilot’s latest iteration of 'Hard made easy'

14 May 2024

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In partnership with NRL Cronulla Sharks.

Pilot, in partnership with NRL Cronulla Sharks, has created another TV campaign under its brand series ‘Hard made easy’ ahead of the footy season.

Pilot is an Australian digital healthcare clinic, and since 2019, has given more than 100,000 Asutralian men convenient access to the tools they need to level up their performance in the bedroom.

With a mission to normalise the conversation around stigmatised health issues such as sexual performance, Pilot’s cheeky new ad within the 'Hard made easy' series highlights not all can go right when having to perform under the spotlight pressure. 

The team at Pilot have teamed up with the Sharks for the third year running and this time, much like the Sharks in their NRL campaign, Pilot are looking to go hard all the way to the finish, so to speak.

While the Sharks are currently excelling under pressure with a hot streak that has taken them to the top of the table, Pilot’s latest TVC aims to shine a comedic light on how common it is for things to go wrong during the big moment.



Creative Production Team: Pilot Team

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