Social-first campaign via Studio amayzing.
Mobile provider amaysim has released a social-first campaign, Koalas Tell It Like It Is: Better? Better!, via its in-house agency Studio amayzing.
The campaign, featuring two koalas, directed and produced by animator Jarod Green, is made in Australia by local talent.
The message: "Great things happen right here in Australia."
The creative direction of the campaign was informed by research highlighting the challenges many face when it comes to being able to pay mobile phone bills on time.
The research, commissioned amaysim and conducted by YouGov, shows that close to 30% of Australians, or about 5.7 million, have struggled to pay mobile phone bills in the past year.
"At amaysim, we’re committed to providing exceptional value while celebrating the incredible talent we have right here in Australia," said Peter MacGregor, CMO at amaysim.
"Our new campaign, featuring cheeky koalas, underscores our dedication to affordability, value and better, better talent."
CREDITS
Client: amaysim
Creative Agency & Production Studio: Studio amayzing (amaysim's award-winning in-house creative studio)
Senior Creative & Director – Jarod Green
CMO, Marketing & CX – Peter MacGregor
Associate Director, Brand and Communications – Rachel James
Director, Integrated Marketing – Jeddah Ryan
Communications Manager – Nidhi Gorai
