Real-life stories of those impacted by vaping.
Quit, a program of Cancer Council Victoria is motivating young people to stop vaping by highlighting the health harms in a campaign via Spark Foundry.
‘Every Vape Is a Hit to Your Health’ focuses on sharing the real-life stories of those impacted by serious health concerns due to vaping, including breathing difficulties, fitness issues and nicotine addiction.
“Behaviour change campaigns like ‘Every Vape is a Hit to your Health’ play a critical role in cancer prevention by helping people understand the risks of vaping through lived experiences, bringing those health concerns to life and strengthening motivation to make more informed decisions about quitting,” said Cancer Council Victoria head of media & communications, prevention, Kelly Dieannar.
“This campaign makes those risks feel immediate, while showing that quitting is both possible and achievable with support. With mounting evidence linking vaping to oral and lung cancer, it is essential we find new methods to effectively reach and engage audiences in ways that resonate, shift perceptions, and inspire action.”
The campaign will run until mid-July across Victoria.
“This campaign is designed to meet young people in the environments where vaping has become common,” said Spark Foundry Australia chief client service officer, Olia Krivtchoun.
“In partnership with Quit, we’re challenging the normalisation of vaping by placing messaging directly into the contexts where behaviours are shaped, intercepting audiences at key moments of intent.
“It’s a strong example of how strategic paid media can drive meaningful public health conversations.”
