Highlighting its inventory.
Carsales is bringing AI Voice Search to Australians car search in a campaign timed to land across major sporting events in football and rugby, as well as EOFY.
Consumer confidence is at its lowest in over 10 years, with price the number one purchase factor for 71% of buyers and 59% looking to spend under $30,000, according to carsales.
Fuel economy has jumped to the third most important consideration (up from 39% to 50%), and EVs now account for almost one in two new cars sold nationally.
More than a third of buyers now use AI to assist their vehicle search, with Gen Z (38%) and Millennials (41%) leading the way.
The campaign showcases the breadth of carsales' inventory - from budget-friendly options and EVs, to brand-new models and will also highlight carsales' payment solution.
The campaign spans digital, social, out-of-home and connected TV, with contextual placements during live sporting broadcasts.
"The way people search for cars is changing, and we want carsales to continue showing up in the moments and on the platforms that matter most to them,” said carsales EGM – marketing, content & customer, Rafael Constantinou
“That’s why AI Voice Search is central to this campaign - it genuinely makes finding the right car easier, whether you know exactly what you want or you're just starting out.
“Buyers are being more thoughtful and deliberate with their decisions, and that's exactly when they need to feel confident they'll find the right fit.
“With a wide range of vehicles and the smart tools to search them, carsales is built for that moment."
