Credit: Hudson Graves via Unsplash
AdNews wraps up the biggest pitch news and wins from the fortnight.
We Are Social Australia has been appointed social agency of record for KFC Australia, following a competitive pitch.
The agency will lead social strategy and execution for KFC's new brand platform, FLG. The remit includes always-on content, socially-led campaigns, influencer partnerships and real-time activation.
Work will be developed in close collaboration with Ogilvy and media partner EssenceMediaCom.
Atomic 212° awarded Tennis Australia pitch
Atomic 212° has been appointed media agency of record for Tennis Australia following a competitive pitch.
The agency will handle media strategy, planning, buying, performance marketing and analytics across Tennis Australia’s events and participation programs.
The appointment marks a shift toward a data-led, audience-first media strategy.
The agency will start work immediately, with major campaigns in development for the upcoming Summer of tennis and Australian Open 2026.
Bread Agency takes Woolworths Healthylife pitch
Woolworths Group’s digital health platform Healthylife has named Bread Agency as its social media agency of record following a competitive pitch.
Bread will lead social strategy, content, community management, paid social and campaign support. Its first major project is Healthylife Week, which launched July 7.
Tourism New Zealand has named Ogilvy as its public relations agency of record in Australia following a competitive pitch.
The appointment, effective from July, sees Ogilvy PR lead strategic communications, earned-first creative campaigns, and brand storytelling in the Australian market.
The agency joins Tourism New Zealand’s wider agency village ahead of several global brand and experiential campaigns targeting Australian travellers.
SOLVD takes on Hunter Water account
Hunter Water has named SOLVD Agency as its end-to-end marketing partner, following a competitive pitch process, AdNews revealed.
The Newcastle-based independent agency will lead the utility’s campaign strategy, creative development and media buying.
SOLVD has worked with Hunter Water in the past, most notably on its 2024 water conservation campaign.
SOLVD was awarded the account on July 1.
TRP wins Twisted Healthy Treats pitch
Twisted Healthy Treats has appointed agency TRP to lead its brand strategy, creative and media after a competitive pitch.
"Ice cream that has a 5-star health rating is proof that magic really exists," said TRP's head of strategy Kyle Ross.
"That’s why we’re thrilled to welcome Twisted Healthy Treats to the TRP family."
Orange Line wins Sports Research pitch
Independent agency Orange Line has partnered with US health and wellness brand Sports Research.
The Los Angeles-based, family-owned company offers over 300 nutritional and fitness products.
Orange Line will lead full-funnel digital activity across SEO, CRO, email and SMS, web development, data, analytics and paid media.
Carat NSW has retained the media account for the University of New England (UNE), continuing a partnership that began in 2009.
The agency will provide ongoing media strategy, planning and buying services, supporting UNE’s focus on regional education with a global reach.
Involved Media wins Fever Tree pitch
Independent agency Involved Media has been named media agency of record for premium beverage brand Fever-Tree, following a competitive review.
Involved takes over from incumbent Bohemia and will lead communications strategy, media planning and buying.
The appointment follows a string of recent wins for the agency, including industry super fund CareSuper earlier this year.
Involved Media's clients include Hertz, Thrifty Car Rentals, Anytime Fitness, Stanley Black & Decker, Chartered Accountants Australia and New Zealand and Better Help.
Ryvalmedia wins Adrenaline media account
Ryvalmedia has been appointed media agency for Adrenaline Experiences, expanding its partnership with the wider amusement and experience group that includes existing client RedBalloon.
The agency’s remit covers full-funnel strategy and execution, with an initial focus on brand reintroduction and performance-driven campaigns, including an upcoming push for Father’s Day.
Media will be delivered through a hybrid model, with Ryvalmedia collaborating closely with Adrenaline’s in-house team, which will retain control of SEA, Meta and affiliate channels.
Australia's Japanese film festival out to pitch
The Japan Foundation, Sydney, has called a pitch for the 2025 Japanese Film Festival marketing account.
The brief covers campaign management, media, creative and PR for the annual event, which will run from October 27 to December 21 across Canberra, Perth, Brisbane, Melbourne and Sydney.
The selected agency will be responsible for end-to-end campaign delivery, including creative production, media buying, social and outdoor advertising, PR strategy, media outreach and post-campaign reporting.
Agencies must submit proposals, company profiles, staffing details and relevant experience by Friday, July 18.
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