We Are Social x KFC.
Socially-led creative agency We Are Social Australia has been appointed social agency of record for KFC Australia, following a competitive pitch.
We Are Social joins the brand’s agency roster to strengthen its social presence and cultural impact.
“Some briefs just hit different. KFC has real cultural clout and we don’t take that lightly," We Are Social APAC CEO Suzie Shaw said.
"We’re here to build on that equity with ideas that earn attention and spark the kind of conversations Australians actually want to be part of."
We Are Social will lead social strategy and execution for KFC's new brand platform, FLG.
The remit includes always-on content, socially-led campaigns, influencer partnerships and real-time activation.
Work will be developed in close collaboration with Ogilvy and media partner EssenceMediaCom.
“We’re excited to be partnering with the team at We Are Social as we continue to build a strong connection between our iconic brand and young Australians," KFC Australia group marketing director Sally Spriggs said.
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