Credit: Tourism New Zealand/Ogilvy
Tourism New Zealand has named Ogilvy as its public relations agency of record in Australia following a competitive pitch.
The appointment, effective from July, sees Ogilvy PR lead strategic communications, earned-first creative campaigns, and brand storytelling in the Australian market.
“Ogilvy PR’s proven experience within the travel category, underpinned by its deep understanding of what motivates Australian audiences, were pivotal factors in moving ahead with this partnership,” said regional director, Australia at Tourism New Zealand, Andrew Waddel.
The agency joins Tourism New Zealand’s wider agency village ahead of several global brand and experiential campaigns targeting Australian travellers.
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