UNE director of marketing, Michaela Lobb, said the relationship with Carat has been key to the university’s marketing success. Carat: University of New England.
Carat NSW has retained the media account for the University of New England (UNE), extending a partnership that started in 2009.
The agency will continue to provide media strategy, planning and buying services for the regionally based, globally networked university.
Carat NSW managing director, Harry Jayaweera, said the long-standing partnership reflects the agency’s commitment.
“In an era where on average contract renewals occur every 2–3 years are commonplace, it demonstrates how we as an agency truly commit to our clients,” said Jayaweera.
“Like Carat, UNE pioneers new ways of working to allow students from all over to access innovative online education. In the current climate of attention fragmentation, pioneering thinking has never been more important.
“It’s needed to help our valued clients, like UNE, stand out with the people that matter to them.
“I want to acknowledge the Carat NSW team for their continued dedication and support of UNE.
UNE director of marketing, Michaela Lobb, said the relationship with Carat has been key to the university’s marketing success.
“At UNE, we’re clear about the role marketing plays in shaping the future of our university,” she said.
“Our long-standing partnership with Carat reflects this, because when a partner understands the complexity of our market, the pace of change, and the expectations of modern learners, we can move quickly to adapt.
“Carat brings that intelligence and agility to help us deliver growth and create impact where it matters most. That is, growing our student base and strengthening our market position in an increasingly competitive sector.”
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