Woolworths Group's digital health platform Healthylife has appointed Bread Agency social media agency of record following a competitive pitch.
Bread takes on social media strategy, content creation, community engagement, paid social and campaign support
The first major campaign is Healthylife Week, which launched July 7.
"We were looking for a partner who could combine deep strategic thinking with scroll-stopping creativity, and Bread's approach aligned strongly with this focus," said Ben Padfield, chief digital, customer and marketing officer at Healthylife.
“We’re excited to collaborate on the next chapter of our social journey, especially with Healthylife Week kicking off this week.”
Bread general manager Emelie Lundberg said the partnership is significant for the agency.
Healthylife is a brand with real purpose, and their ambition on social matches ours,” Lundberg said
“We’re thrilled to partner with the Healthylife team to deliver work that’s as smart as it is culturally relevant.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.