Credit: Devin Berko via Unsplash
Involved Media has been appointed agency of record for beverages brand Fever-Tree.
The independent media agency, taking over from incumbent Bohemia, is responsible for communications strategy, media planning and buying.
The appointment follows the agency's win of the CareSuper account earlier this year.
"We are incredibly excited to appoint Involved Media to be our agency working across the communications strategy, media planning and buying for the Fever-Tree brand," said Caroline Wood, head of marketing at Fever-Tree.
Wood said Fever-Tree's presence in the Australian market has grown significantly in recent years and the company has strong plans to continue this growth.
Involved Media managing director Sarah Keith said the appointment sees Fever-Tree significantly extend its relationship to take up the agency’s full offering across strategy, planning and buying.
General manager and strategy lead Dan Hojnik said Fever-Tree is a brand that doesn't follow convention but sets it.
“This win is a brilliant opportunity to partner with a premium challenger brand at a time when consumer expectations, drinking occasions, and category boundaries are all evolving,” Hojnik said.
“Together, we’ll be exploring how media can unlock growth by reinforcing distinctiveness, driving trial, and elevating the adult drinks category.”
Involved Media's clients include Hertz, Thrifty Car Rentals, Anytime Fitness, Stanley Black & Decker, Chartered Accountants Australia and New Zealand and Better Help.
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