Twisty Healthy Treats.
Australian frozen dessert company Twisted Healthy Treats has appointed agency TRP to lead its brand strategy, creative and media after a competitive pitch.
"We’re thrilled to officially welcome TRP to the Twisted Healthy Treats family as our creative and media agency partner," Twisted Healthy Treats CEO and co-founder Cass Spies said.
"With bold growth plans on the horizon, including a world-first better-for-you NPD set to shake up the freezer aisle, we knew we needed a team who could match our ambition, challenge our thinking and bring the Twisted brand to life in exciting new ways.
"TRP came to the table with sharp strategy, fearless creative and a genuine passion for our mission. And we’re already off to a flying start.
"We can’t wait to share what we’ve been cooking up together."
Twisted Healthy Treats joins TRP's agency list including Honda, Samsonite and McLaren.
"Ice cream that has a 5-star health rating is proof that magic really exists," said TRP's head of strategy Kyle Ross.
"That’s why we’re thrilled to welcome Twisted Healthy Treats to the TRP family.
"Excited to make a stir with Cass Spies and the team!"
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