Credit: Ryvalmedia Sydney
Ryvalmedia has won the media account for Adrenaline Experiences.
The win strengthens Ryvalmedia’s relationship with the amusement and experience company, adding Adrenaline Experiences to a client roster that already includes RedBalloon.
Ryvalmedia’s remit includes full-funnel strategy and execution, with an initial focus on reintroducing the brand and driving performance for key campaigns, including the upcoming Father’s Day retail push.
Media will be delivered via a hybrid model, with Ryvalmedia working alongside Adrenaline’s internal team, who will retain control of Search Engine Advertising, Meta, and Affiliate channels.
With a 25-year history, Adrenaline Experiences offers adventure activities such as skydiving, jet boating, and V8 race drives. The brand is preparing for a full relaunch, with Ryvalmedia leading media efforts across all channels.
“The continuation of our partnership with Big Red Group is a testament to the strength of our collaboration, shared vision, and proven results,” said general manager at Ryvalmedia Sydney, Bianca Falloon.
Toni Westlake, head of brand and marketing at Big Red Group, said the success of its work with Ryvalmedia on RedBalloon over the past two years made its decision easier.
“It was a clear choice for me to expand the partnership to include Adrenaline,” she said.
“The Ryvalmedia team is an exceptional partner for my team, proving time and time again that we can trust their expertise and agility on everything from tactical retail moments to major brand-shifting moments.”
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