Credit: Jason Goodman via Unsplash
AdNews wraps up the biggest pitch news and wins from the fortnight.
Big four bank ANZ is reviewing its media agency account across Australia and New Zealand, one year after incumbent PHD renewed its partnership. The review will formally start next month with a market assessment.
The bank has confirmed that PHD, which has held the account for 14 years, will be invited to take part in the process.
The move follows the appointment of Leo Burnett as ANZ’s lead creative agency last year.
PHD takes on Spirit of Tasmania
PHD has been appointed media agency of record for Spirit of Tasmania following a competitive pitch.
The agency will provide strategic direction and media buying expertise for the travel company, which links mainland Australia with Tasmania for passengers, vehicles and freight.
Atomic 212° was the incumbent.
The scope of work encompasses strategic direction and media buying expertise, leveraging data-driven insights to identify and engage Spirit of Tasmania's key growth segments across all channels.
CPA Australia has appointed creative content agency Heads & Tales following a competitive pitch, renewing a creative partnership that first began two decades ago.
The appointment will see Heads & Tales lead member publication INTHEBLACK’s video content strategy and production for CPA Australia.
Heads & Tales managing director Rod Mooseek said the win marks a significant milestone for Heads & Tales, reconnecting with CPA Australia 20 years after helping to launch the brand’s flagship INTHEBLACK magazine.
Do. wins Primo Foods creative account
Do. has been appointed as FMCG brand Primo Foods creative agency of record after a competitive pitch.
This new partnership comes after a period of growth for the agency, with six new offices across Asia in Singapore, Japan, the Philippines, Thailand, Vietnam, and Malaysia as well as the upcoming launch of their London office.
“We’re incredibly excited to be working with Primo, an iconic Australian business with some incredible brands, led by a brilliant bunch of marketers,” said DO. Partner and managing director Paul Coles.
Co.gency wins Wodonga Council media account
Wodonga Council has appointed Co.gency to manage its media account following a competitive pitch, AdNews revealed.
The 12-month contract forms part of the council’s annual procurement process and covers the provision of media and advertising services across a range of council communications.
The remit includes the management of weekly print advertising, such as public notices, tenders, and event listings in The Border Mail from council-supplied artwork, as well as support for broader marketing campaigns as required.
The appointment marks a shift for the council, which previously managed communications in-house and worked directly with local media and community groups.
MKTG extends partnership with Cricket Australia
Sports marketing agency MKTG has extended its in-stadia media partnership with Cricket Australia (CA), expanding a collaboration that now spans 24 years.
MKTG will take on virtual advertising rights for the UK and South African markets, while partnering with CA to develop the in-venue media program for women’s international cricket.
The agency will also deliver a range of innovations across the 2025/26 summer, including for both International matches and the BBL.
The expanded remit will see MKTG deliver a record 123 days of cricket across 21 venues nationally, between August 2025 and March 2026.
National Films and Sound Archive media account out to tender
The National Film and Sound Archive of Australia (NFSA) has put its media account out to tender.
The contract will cover strategy, planning, buying and optimisation of paid digital campaigns across search, BVOD, display, audio, social and content partnerships.
The selected agency will be tasked with growing national brand awareness, driving audience growth and supporting the launch of a new website.
International agencies are also being encouraged to apply if they can service Sydney-based operations and meet Australian privacy and data security standards.
iProspect wins BOUNCE media account
iProspect, part of dentsu, has been appointed media agency of record for action-adventure brand BOUNCE.
The agency will lead media strategy, planning and buying across BOUNCE’s 20-plus venues nationally, supporting its brand mission to promote movement, self-expression and connection.
The win follows recent accolades for iProspect, which ranked 8th in the 2025 AFR BOSS Best Places to Work List for media and marketing, and picked up Gold for Workplace Culture at the 2024 Campaign Agency Awards.
“We're thrilled to be partnering with iProspect,” BOUNCE Inc chief marketing officer, Alastair McCausland, said.
Independent brand and communications agency Traffic has been appointed lead creative agency for Farizon Australia, the electric commercial vehicle brand from global automotive company Geely.
Following a competitive pitch, Traffic will lead the brand's launch and marketing efforts across brand strategy, communications, creative development, social media, content, website and digital design.
Farizon, part of the Geely Holding Group which also owns Volvo, Polestar and Lotus, is distributed locally by Jameel Motors.
The Australian entry will be spearheaded by the all-electric Farizon SuperVan, a modular workhorse engineered for tradies, fleets and businesses.
Sparro by Brainlabs wins CUE and Veronika Maine pitch
Independent digital marketing agency Sparro by Brainlabs has been appointed to manage the media account for Australian fashion houses CUE and Veronika Maine.
Sparro by Brainlabs will manage media strategy, planning and buying for both brands following a competitive pitch.
Established in 1968, CUE is known for its tailoring and modern designs. Veronika Maine, part of Cue Clothing Co., is known for its prints, details and quality finishes. Both brands are designed in Sydney.
Sparro by Brainlabs recently added Ralph Lauren, Dreamworld and Metagenics to its client roster.
It’s Friday wins Laissez-Faire
Catering company Laissez-Faire has appointed It’s Friday to reposition the brand and create a comprehensive logo, visual identity and website experience.
Laissez-Faire has a client range from the ARIA’s, Salesforce, Canva, TikTok to the NSW Government.
There was great appetite by (GM) Sara (Flaksbard ) and the team at Laissez-Faire to develop a premium and bold new strategic brand positioning, logo and visual identity and website experience,” said It’s Friday CEO Pete Bosilkovski.
“The outcome has been a game changer for the LF brand. The transformation has been chalk and cheese.
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