Credit: ANZ
Big four bank ANZ is reviewing its media agency account across Australia and New Zealand, one year after incumbent PHD renewed its partnership.
The review will formally start next month with a market assessment.
The bank has confirmed that PHD, which has held the account for 14 years, will be invited to take part in the process.
"The media landscape is changing quickly, with new technology, data, AI and shifts in media formats and agency models," an ANZ spokesperson said.
"We believe now is the right time to conduct a thorough review to ensure we have the best partner model for the future.
"PHD remains our media agency during this time and it’s business as usual."
The move follows the appointment of Leo Burnett as ANZ’s lead creative agency last year.
The Publicis-owned agency won out over a shortlist that included dentsu, The Monkeys and BMF.
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