CPA Australia has appointed creative content agency Heads & Tales following a competitive pitch, renewing a creative partnership that first began two decades ago.
The appointment will see Heads & Tales lead member publication INTHEBLACK’s video content strategy and production for CPA Australia.
Heads & Tales managing director Rod Mooseek said the win marks a significant milestone for Heads & Tales, reconnecting with CPA Australia 20 years after helping to launch the brand’s flagship INTHEBLACK magazine.
“We’re excited to build on the partnership we formed 20 years ago,” Mooseek said.
“Since then, both our organisations have changed significantly.
“But what’s remained unchanged is our shared passion for the power storytelling can have in delivering member value.
“We’re ready to honour CPA Australia's brand legacy and share the stories that matter with their members.”
Heads & Tales is also reworking INTHEBLACK digital magazine to improve the member experience.
“Heads & Tales has been instrumental in bringing the stories for INTHEBLACK to life through compelling member profiles and video content that we know our audience values,” said CPA Australia editorial content strategist Charlotte Fenner.
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