DO. has been appointed as FMCG brand Primo Foods creative agency of record after a competitive pitch.
“We’re incredibly excited to be working with Primo, an iconic Australian business with some incredible brands, led by a brilliant bunch of marketers,” said DO. Partner and managing director Paul Coles.
“We can’t wait to partner with Susanna and the team, to continue to develop, build and grow their brands”.
This new partnership comes after a period of growth for the agency, with six new offices across Asia in Singapore, Japan, the Philippines, Thailand, Vietnam, and Malaysia as well as the upcoming launch of their London office.
“We were looking for an agency that could think differently, challenge us creatively, and bring fresh thinking to our brands,” said Primo Foods general manager marketing & innovation Susanna Polycarpou.
“DO. were impressive across the board, as well as being a great cultural fit. Their ability to solve business problems and engage in an agile way is refreshing.”
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