Credit: Jon Tyson via Unsplash
The National Film and Sound Archive of Australia (NFSA) has put its media account out to tender.
The contract will cover strategy, planning, buying and optimisation of paid digital campaigns across search, BVOD, display, audio, social and content partnerships.
The selected agency will be tasked with growing national brand awareness, driving audience growth and supporting the launch of a new website.
‘As a national cultural institution, we want to leverage the growing interest in the NFSA as a resource for learning, entertainment and communal identity," said NFSA’s head of marketing, Yavani Govender.
"This flexible, multi-year opportunity will help us continue to deliver value to all Australians wherever they are, and via an increasing diversity of platform.'
Detailed media plans are not required for the pitch process.
Instead, the NFSA is seeking high-level proposals outlining audience segmentation, marketing strategy and creative campaign approaches.
Audience insights and performance data will also be provided to the appointed agency.
International agencies are also being encouraged to apply if they can service Sydney-based operations and meet Australian privacy and data security standards.
The initial term will run to June 30, 2026, with two 12-month extension options.
Submissions are due by 2:00pm AEST, Monday, August, 29.
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