Independent digital marketing agency Sparro by Brainlabs has been appointed to manage the media account for Australian fashion houses CUE and Veronika Maine.
Sparro by Brainlabs will manage media strategy, planning and buying for both brands following a competitive pitch.
"We were looking for a partner with a sophisticated, data-led approach that could honour the legacy of our brands while pushing us into the future," said Lucia Garajova, marketing and digital director at Cue Clothing Co.
"Sparro's expertise in leveraging data and their transparent, digital-first approach to media buying stood out. We are excited to work closely with Sparro and drive growth for our brands."
Established in 1968, CUE is known for its tailoring and modern designs. Veronika Maine, part of Cue Clothing Co., is known for its prints, details and quality finishes. Both brands are designed in Sydney.
"CUE and Veronika Maine are exactly the kind of iconic, ambitious Australian brands we love to work with," said Cameron Bryant, co-founder of Sparro by Brainlabs.
"They have a clear identity, a loyal customer base, and a desire to innovate. Our teams clicked immediately on a shared vision for growth that is built on a foundation of data and measurement."
Sparro by Brainlabs recently added Ralph Lauren, Dreamworld and Metagenics to its client roster.
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