Farizon SuperVan.
Independent brand and communications agency Traffic has been appointed lead creative agency for Farizon Australia, the electric commercial vehicle brand from global automotive company Geely.
Following a competitive pitch, Traffic will lead the brand's launch and marketing efforts across brand strategy, communications, creative development, social media, content, website and digital design.
"We're incredibly proud to be partnering with Farizon and Jameel Motors to help launch one of the most exciting new entrants in Australia's commercial EV market," said Andrew Begg, principal and executive creative director at Traffic.
"This is a rare opportunity to help shape a brand from the ground up—one with global backing, genuine category disruption, and a clear vision for the future of transport. We're looking forward to building something truly impactful together."
Farizon, part of the Geely Holding Group which also owns Volvo, Polestar and Lotus, is distributed locally by Jameel Motors.
The Australian entry will be spearheaded by the all-electric Farizon SuperVan, a modular workhorse engineered for tradies, fleets and businesses.
"We weren't just after a creative agency—we were looking for a true brand partner," said Stephen Clark, marketing manager at Jameel Motors Australia.
"Traffic impressed us with their strategic clarity, bold ideas, and proven ability to bring brands to life with impact."
The first Farizon SuperVans are now on Australian roads, with the brand's first major campaign for the Australian market due to launch in September.
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