PHD has been appointed media agency of record for Spirit of Tasmania following a competitive pitch.
The agency will provide strategic direction and media buying expertise for the travel company, which links mainland Australia with Tasmania for passengers, vehicles and freight.
Atomic 212° was the incumbent.
"PHD's innovative approach to audiences aligns perfectly with our vision for the future," said Kylie Holandsjo, general manager of sales and marketing at Spirit of Tasmania.
"As we prepare to welcome our new fleet and transform the experience we have with our customers, we're confident that PHD's expertise will help us connect with more spirited travellers."
The appointment comes as Spirit of Tasmania prepares for significant growth with two new, purpose-built ships set to join the fleet in 2026, offering increased capacity.
The scope of work encompasses strategic direction and media buying expertise, leveraging data-driven insights to identify and engage Spirit of Tasmania's key growth segments across all channels.
"We're excited to have commenced our partnership with Spirit of Tasmania," said Simon Lawson, managing director at PHD Melbourne.
"Our team is already applying their strategic expertise, supported by Omni - our marketing orchestration platform, to drive passenger growth for this iconic Australian experience. With the recent surge of momentum out of PHD Melbourne, we're energised and ready to deliver on this partnership."
CHEP Network has the creative account.
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