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The campaign will run across TV, digital and social channels.
Love Songs Season Two is a narrative series produced for TikTok across 20 episodes.
The World Won’t Stop campaign was created by Hello Social.
The national brand campaign was directed by International Emmy award-winner Glendyn Ivin.
The new creative positioning, For your smart part, is part of the company’s first major campaign.
It’s the first work for the brand following the agencies winning the account in a competitive pitch in February.
The new campaign was developed in response to rising STI rates in the state.
The hero of the campaign is a digital directory that customises recommendations for consumers based on preferences of flavour, style and winery practices, to help drinkers discover new wineries.
A series of images show a foot, hoof or paw, each representing a potential road hazard applying the brake for the driver.
The campaign is the first of many for newly appointed APAC head of marketing Bryan Leong.
The film is told through the lens of one family’s dedication to their daughter and her journey to the elite level of netball.
The campaign was created by Queensland based Bordertown Films and Oyo Studio.
The campaign was developed with The Shannon Company.
The campaign tells the story of Ravi and Claire along with their two children Sameer and Tara Sharma.
The joint venture has engaged Hello Social as their integrated agency of record to launch and support the partnership.
As part of a multi-million-dollar media investment, the campaign spans TV, cinema, online video, social media, out of home, in-store and experiential.
The new brand platform invites people to drink plant-milk as a more sustainable option for the planet.
The campaign was an international production.
