The campaign is the first of many for newly appointed APAC head of marketing Bryan Leong.
Australian fintech Openpay has launched its annual OpenMay campaign, with new digital marketing and shopping centre OOH screen placements, developed in collaboration with agency partners Keep Left and Ryval.
The campaign is the first of many for newly appointed APAC head of marketing Bryan Leong who joined the global business in January this year from NAB.
“The BNPL space is rapidly growing and it’s becoming a favoured payment option for savvy shoppers," Leong says.
"Along with its global footprint, Openpay delivers the most flexible and longest payment plans in Australia, focusing on industries where cash flow management can make a big difference such as healthcare, automotive, sports memberships, as well as traditional retail.
"We see OpenMay as a joint play with our merchant partners to attract a new demographic of customers for their brands.
“OpenMay is a long-standing campaign for us, and in 2021 we’ve kicked it up a level with an integrated approach across digital channels and OOH to reach our target audience – a more mature and financially-savvy demographic of consumers, who understand the benefits of spreading their repayments.”
Playing on the diversity of its merchants and their customers’ preference to use BNPL as a smart way to manage their money, Openpay has created a series of rhymes highlighting the many uses of their offering:
Lingerie, HD display, new shades? Whatever you need, get it today, it’s OpenMay!
Rollerblades, leg day, fairway? Whatever you need, get it today, it’s OpenMay!
X-ray, cat spay, grooming day? Whatever you need, get it today, it’s OpenMay!
Getaway, coupé, service day? Whatever you need, get it today, it’s OpenMay
OpenMay runs throughout May, with 31 days of deals and prizes on offer across the month. Customers who spend over $150 are automatically entered into a daily competition draw to win $1000, with winners notified weekly via email.
Merchants involved in the campaign include Bonds, Nike and Bras N Things.