The campaign will run across TV, digital and social channels.
Elevencom has created a new campaign to launch an entirely new variety of avocado – the GreenSkin GMax.
The campaign features an enthusiastic GMax fan who is repeatedly delighted by the perfect predictability of the new avocado brand.
GreenSkin GMax avocados are a unique breed of avocado that’s predictably beautiful in store, predictably perfect when cut, and predictably delicious in any dish.
They also have a smaller seed, so they have even more flesh than other varieties, and there’s even more to enjoy.
“We wanted to launch this brand by highlighting how it solves the biggest dilemma for avocado buyers – the unpredictability of that moment when you cut your avocado open,” GreenSkin Avocados executive director, marketing Treena Welch says.
“With GreenSkin GMax you always know that moment of truth will be a predictably perfect experience."
The campaign will run across TV, digital and social channels.
Credits
GreenSkin Avocados: Treena Welch, Executive Director, Marketing
Robert Gray, Managing Director
Louise Kleyn, Executive Director
Matt Kleyn, Executive Director
Elevencom: Jono McCauley, Creative Strategy Director
Ryan Fallowfield, Creative Director
John McLachlan, Operations Director
Production: Airbag
Ariel Martin, Director
Alex Tizzard, Executive Producer
Post Production: White Chocolate
More over…
Sound: Greg Crittenden, Audio Post Engineer
Take 2 Creative Audio
Design: Nicole Cox Yeates, Designer
Design Kind
Media: Pearman Media
