Elevencom makes 'perfectly predictable' ad for new avocado variety

7 May 2021

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The campaign will run across TV, digital and social channels.

Elevencom has created a new campaign to launch an entirely new variety of avocado – the GreenSkin GMax.

The campaign features an enthusiastic GMax fan who is repeatedly delighted by the perfect predictability of the new avocado brand.

GreenSkin GMax avocados are a unique breed of avocado that’s predictably beautiful in store, predictably perfect when cut, and predictably delicious in any dish.

They also have a smaller seed, so they have even more flesh than other varieties, and there’s even more to enjoy.

“We wanted to launch this brand by highlighting how it solves the biggest dilemma for avocado buyers – the unpredictability of that moment when you cut your avocado open,” GreenSkin Avocados executive director, marketing Treena Welch says.

“With GreenSkin GMax you always know that moment of truth will be a predictably perfect experience."

The campaign will run across TV, digital and social channels.


GreenSkin Avocados: Treena Welch, Executive Director, Marketing
Robert Gray, Managing Director
Louise Kleyn, Executive Director
Matt Kleyn, Executive Director

Elevencom: Jono McCauley, Creative Strategy Director
Ryan Fallowfield, Creative Director
John McLachlan, Operations Director

Production: Airbag
Ariel Martin, Director
Alex Tizzard, Executive Producer

Post Production: White Chocolate
More over…
Sound: Greg Crittenden, Audio Post Engineer
Take 2 Creative Audio

Design: Nicole Cox Yeates, Designer
Design Kind

Media: Pearman Media

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