Catfish are the new stars of Barista Bros' No Added Sugar campaign via BMF

27 April 2021
 

Creative Agency: BMF

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As part of a multi-million-dollar media investment, the campaign spans TV, cinema, online video, social media, out of home, in-store and experiential.

Coca-Cola South Pacific has launched Barista Bros latest campaign to support the New Epic Taste with No Added Sugar of the Iced Coffee and Chocolate flavoured milk range.

The campaign, created by BMF, will be led by a TVC that re-introduces Barista Bros and presents a new range that delivers the familiar flavours they enjoy, now with no added sugar.

The TVC playfully shows the lengths some will go in order to enjoy the epic new taste of Barista Bros, with a school of catfish (who have more tastebuds than humans) fronting as a human at the local servo to get their fix.

The TVC forms part of a wider integrated marketing campaign.

“Barista Bros really is a flavoured milk range like no other. To launch their delicious new epic taste, the team asked for an ad like no other," BMF associate creative director Roy Leibowitz says.

"Catfish have so many more tastebuds than humans, so the quirky concept of them pretending to be human and trying to buy some really fit the bill.”

As part of a multi-million-dollar media investment, the campaign spans TV, cinema, online video, social media, out of home, in-store and experiential.

"We know Australians have a love affair with coffee and are becoming more health conscious," Coca-Cola marketing director – South Pacific, Kate Miller says.

“We wanted to have fun with this Barista Bros campaign to highlight the brand-new epic taste as just one example of how we’re delivering products that our customers know and love, without the added sugar.”

The Barista Bros flavours Chocolate, Espresso and Double Espresso are now available front of store at Woolworths and Coles, as well as in other grocery outlets, retail, petrol and convenience stores.

Credits

Creative Agency – BMF

Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Associate Creative Director: Roy Leibowitz
Senior Art Director: Chris Wilson
Chief Strategy Officer: Christina Aventi
Senior Strategic Planner: Kellie Box
Chief Executive Officer: Stephen McArdle
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley
Senior Account Manager: Stephen Mesa, Adam Reeves
Head of TV: Jenny Lee-Archer
Agency Producer: Emma Friend
Director: Jeff Low
Production Company: Rabbit
Executive Producer: Alex Hay & Marcus Butler
Post Production: White Chocolate
Editor: Adam Wills
Sound Production: Rumble
Music: NA
DOP: Simon Duggan
Connections Agency – UM

Social Media: Coca-Cola Social Centre powered by One Green Bean

Shopper Agency – Geometry

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