Nova duo Ben and Liam front Vicks VapoDrops campaign

27 April 2021

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The campaign was an international production.

Nova breakfast duo Ben Harvey and Liam Stapleton have been announced as the new faces of Vicks VapoDrops' new campaign.

The campaign will run across TV, outdoor, social media and retail.

Harvey and Stapleton, who were formally on national breakfast at Triple J, were secured for the campaign by global promotion agency The Marketing Arm.

The agency saw the "fresh, fun" appeal of the Nova breakfast team as the perfect fit for the Vicks VapoDops brand.

The campaign is based around ‘Ben and Liam FM' and was truly an international production across several cities and countries including filming, talent and production in Melbourne Australia, Proctor and Gamble’s international Branch in Singapore and P&G’s global talent procurement agency The Marketing Arm in Manchester UK as well as P&G’s Sydney agency Publicis Communications.

Harvey and Stapleton broke the news of the campaign to good mate Hamish Blake on their Nova breakfast show recently. 

The duo are now heard Monday to Friday on Nova 919 Breakfast and they are also heard on Nova National weekend breakfast.

They have more than 200,000 Facebook followers and over 300,000 Instagram followers.


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