Panasonic launches ‘Create Today, Enrich Tomorrow’ via Cocogun

6 June 2024

Creative Agency: Cocogun
Media Agency: Awaken

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From keeping cool to looking great, cooking up a storm and listening to your favourite playlist.

Electronics brand Panasonic Australia has launched ‘Create Today, Enrich Tomorrow’ brand campaign highlighting the quality, durability and longevity of its products

The campaign, which runs on BVOD, digital and social media, features microwaves, air conditioning, personal care and LUMIX cameras.

Panasonic group manager of home appliances and marketing communications Charissa Sano said the campaign reminds consumers of the key roles its products have played in their lives over the years.

From keeping cool to looking great, cooking up a storm and listening to your favourite playlist, Panasonic products have been there for Aussies for over 60 years, says Panasonic marketing communications manager of home appliances Emma Laing.

"This campaign brings that to life in a refreshingly relatable way," Laing said.

Cocogun co-founder anz creative partner Ant Melder said it’s been a privilege working with the Panasonic team.

"This special project demonstrates the key role the brand plays, in a fun, dynamic, contemporary way," Melder said.



Client: Panasonic Australia

Group Manager (Home Appliances and Marketing Communications) - Charissa Sano

Marketing Communications Manager - Emma Laing

Marketing Communications Manager - Cindy Ngo


Creative Agency: Cocogun

Creative Partner - Ant Melder

Art Director - Jimmy Williams

Copywriter - Lewis Clarke 

Group Business Director - Emily Hahn

Production Company: Majella

Director - Gabrielle Pearson

Producer - Bella Millikin

Cinematographer - Amy Dellar


Media Agency: Awaken

Senior Account Director - Amelia Morgan

Senior Account Manager - Ingrid Kroger

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