Adam McCleery

Latest News by Adam McCleery

NZ agencies concerned Omnicom’s IPG takeover will reduce competition last year

NZ agencies concerned Omnicom’s IPG takeover will reduce competition

The NZ Commerce Commission is due to issue its ruling by Thursday this week.

Pitch Wrap - Song's Optus, OMD grabs Under Armour, Assembled's Jayco, Vodafone out to pitch last year

Pitch Wrap - Song's Optus, OMD grabs Under Armour, Assembled's Jayco, Vodafone out to pitch

AdNews rounds up the month's pitch news.

Pitch frenzy dialled up as big accounts change hands last year

Pitch frenzy dialled up as big accounts change hands

CMOs want more for less in pitch frenzy.

Flywheel, Uber Advertising launch retail media partnership last year

Flywheel, Uber Advertising launch retail media partnership

Pitched at Australia's growing quick commerce sector.

Omnicom’s IPG takeover under local scrutiny last year

Omnicom’s IPG takeover under local scrutiny

“We are looking at the competitive impact of the acquisition on media buying services.”

Media agencies go for data-driven control as economic uncertainty increases last year

Media agencies go for data-driven control as economic uncertainty increases

A decisive shift to digital channels.

ACCC: Greenwashing still blatant in advertising despite crackdown last year

ACCC: Greenwashing still blatant in advertising despite crackdown

Several high profile greenwashing cases.

Bunnings media pitch last year

Bunnings media pitch

Held by Initiative.

Mars Wrigley's AI-driven Amazon Ads Australia campaign last year

Mars Wrigley's AI-driven Amazon Ads Australia campaign

For You Who Did That Thing You Did.

M&C Saatchi: Brand identity is key to surviving 'market chaos' last year

M&C Saatchi: Brand identity is key to surviving 'market chaos'

The biggest myth is that global brands have it all figured out.

Sales up 362%: The EV media campaign that cut through last year

Sales up 362%: The EV media campaign that cut through

The World’s Biggest Test Drive.

Lion media account shifts to EssenceMediacom from UM last year

Lion media account shifts to EssenceMediacom from UM

EssenceMediacom will bring a "fresh perspective".

Media agencies point to the election to prove TV last year

Media agencies point to the election to prove TV

Soaked up a lot of political ad spend.

Media agencies take a deep look at advertising on Threads last year

Media agencies take a deep look at advertising on Threads

Ads will run via Meta’s existing systems.

Redundancies at ARN Media amid ongoing transformation last year

Redundancies at ARN Media amid ongoing transformation

Roles affected are within finance, technology, and sales support.