Adam McCleery

Latest News by Adam McCleery

Global media agency market grew 6.2% in 2024 10 months ago

Global media agency market grew 6.2% in 2024

Traditional media billings grew just 1.6%.

National Film and Sound Archive media account out to tender 10 months ago

National Film and Sound Archive media account out to tender

Submissions due by August 29.

Advertising pitch market strained by policy and process issues 10 months ago

Advertising pitch market strained by policy and process issues

Policy-driven reviews, long timelines and tough contract terms.

Retail media booms but integration is lacking 10 months ago

Retail media booms but integration is lacking

Organisational silos are still a problem.

UK clears Omnicom’s takeover of IPG 10 months ago

UK clears Omnicom’s takeover of IPG

Clearing the final major regulatory hurdle.

Federal government’s village model could ‘lock out’ independents 10 months ago

Federal government’s village model could ‘lock out’ independents

Calls for immediate consultation.

Nick Keenan lands at Tabcorp 10 months ago

Nick Keenan lands at Tabcorp

After four years as CEO of Starcom Australia.

Agencies hiring younger as experience takes a back seat 10 months ago

Agencies hiring younger as experience takes a back seat

Only 5% over 50.

EssenceMediacom takes back Australian Retirement Trust account 10 months ago

EssenceMediacom takes back Australian Retirement Trust account

EssenceMediacom last held the account in 2022.

WA Government media account out to tender 10 months ago

WA Government media account out to tender

Carat and Initiative are the incumbents.

Integrated agencies sidelined under government’s village model 11 months ago

Integrated agencies sidelined under government’s village model

Move favours specialist, single-service providers.

Federal government's model ends flexibility on campaign pricing 11 months ago

Federal government's model ends flexibility on campaign pricing

Applies across all five service categories.

Advertising and marketing jobs market cools 11 months ago

Advertising and marketing jobs market cools

Amid AI uptake and in-house consolidation.

Mindshare and Kaimera land MG 11 months ago

Mindshare and Kaimera land MG

Incumbents JOY; Nunn Media; and Thump Media.

Why WA Government overhauled its media buying model 11 months ago

Why WA Government overhauled its media buying model

The largest media account in the state.