Adam McCleery

"The future won't be won by the agency with the biggest media buying operation."

Part of a broader international expansion.

Ten-year licence up for grabs.

Seeking its first full-service agency.

Five leaders explain the numbers.

Match & Wood was the incumbent.

Co-founder and APAC MD.

EssenceMediacom's Tess Brandenburg.

To support internal and external communications.

Australia excluded.

Chief commercial officer.

Andy Sinn and Mitch Pilar.

Not a "substitute" for capability anymore.

But not a full rewrite.

Australian media strategy, planning and buying.