Adam McCleery

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CRA unveils AudioID, removing duplication from digital advertising campaigns last year

CRA unveils AudioID, removing duplication from digital advertising campaigns

An audience targeting and measurement solution.

CQUniversity seeks media agency to boost offshore strategy last year

CQUniversity seeks media agency to boost offshore strategy

Tender submissions close on June 20.

NZ green lights Omnicom’s acquisition of Interpublic last year

NZ green lights Omnicom’s acquisition of Interpublic

Australia's ACCC is expected to hand down its ruling next month.

UK regulator probes Omnicom and IPG merger last year

UK regulator probes Omnicom and IPG merger

A decision is due by August 13. 

Daytime alcohol commercials unlikely to attract big advertising spend last year

Daytime alcohol commercials unlikely to attract big advertising spend

“It’s not worth the reputational risk, even if the eyeballs are there.”

NZ agencies concerned Omnicom’s IPG takeover will reduce competition last year

NZ agencies concerned Omnicom’s IPG takeover will reduce competition

The NZ Commerce Commission is due to issue its ruling by Thursday this week.

Pitch Wrap - Song's Optus, OMD grabs Under Armour, Assembled's Jayco, Vodafone out to pitch last year

Pitch Wrap - Song's Optus, OMD grabs Under Armour, Assembled's Jayco, Vodafone out to pitch

AdNews rounds up the month's pitch news.

Pitch frenzy dialled up as big accounts change hands last year

Pitch frenzy dialled up as big accounts change hands

CMOs want more for less in pitch frenzy.

Flywheel, Uber Advertising launch retail media partnership last year

Flywheel, Uber Advertising launch retail media partnership

Pitched at Australia's growing quick commerce sector.

Omnicom’s IPG takeover under local scrutiny last year

Omnicom’s IPG takeover under local scrutiny

“We are looking at the competitive impact of the acquisition on media buying services.”

Media agencies go for data-driven control as economic uncertainty increases last year

Media agencies go for data-driven control as economic uncertainty increases

A decisive shift to digital channels.

ACCC: Greenwashing still blatant in advertising despite crackdown last year

ACCC: Greenwashing still blatant in advertising despite crackdown

Several high profile greenwashing cases.

Bunnings media pitch last year

Bunnings media pitch

Held by Initiative.

Mars Wrigley's AI-driven Amazon Ads Australia campaign last year

Mars Wrigley's AI-driven Amazon Ads Australia campaign

For You Who Did That Thing You Did.

M&C Saatchi: Brand identity is key to surviving 'market chaos' last year

M&C Saatchi: Brand identity is key to surviving 'market chaos'

The biggest myth is that global brands have it all figured out.