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AdNews wraps up the biggest pitch news and wins from the fortnight.
Assembled Media wins Penfolds pitch
Assembled Media has been appointed to manage Australian media planning and buying for Penfolds, following a competitive pitch.
The independent agency was selected for its strategic capabilities, collaborative approach and track record of delivering results.
The first campaign under the partnership, The 2025 Collection Release, has already launched in collaboration with Treasury Wine Estates’ in-house digital agency, Splash.
The appointment adds to Assembled Media’s growing portfolio of premium clients. Nicholls said the agency was focused on long-term results.
DDB Melbourne has been appointed lead creative agency for the Transport Accident Commission (TAC), following a competitive tender process.
The appointment ends a decade-long relationship with Clemenger BBDO, which had held the account since 2014.
The tender began in October 2024 and attracted a high number of expressions of interest from agencies on the Victorian Government Marketing Services Register.
TAC campaigns focus on road safety and behaviour change.
The organisation will now move to a single-agency model for creative leadership, with the option to continue engaging additional agencies as needed.
Think HQ wins Philippine Airlines pitch
Think HQ has been appointed Philippine Airlines' Australian agency partner, following a competitive pitch.
The agency will deliver a fully-integrated advertising and PR campaign which will span paid, earned media and influencer activity for Philippine Airlines as part of the remit.
Paid media channels span radio, and OOH, including billboards and street furniture in key capital city markets serviced by Philippine Airlines.
The fully integrated earned media campaign will target lifestyle, travel and multicultural press, influencer partnerships across Instagram, TikTok and YouTube, broadcast and print media engagement and cross-promotional opportunities with travel platforms and community events, media familiarisation tours and creation of visual and copy assets showcasing the destination.
Hatched wins Yellow Tail media account
Independent Hatched has been appointed media agency of record for Yellow Tail, following a competitive pitch.
Hatched will lead strategy, planning and media buying for the wine brand across Australia, delivering brand and retail campaigns across the full consumer journey.
The account win adds to Hatched Sydney’s recent momentum, following its appointment by Key Pharmaceuticals.
The agency’s client list includes The GPT Group, Jack Links, Who Gives a Crap, Swaggle and Klook.
The Thoughtful Agency wins Jurlique's global digital account
Independent agency The Thoughtful Agency has been appointed global digital agency for skincare brand Jurlique across western markets, including Australia, the US and UK.
The appointment follows a partnership launched in 2024, when Thoughtful was brought in to manage digital performance advertising for Jurlique’s Australian operations.
Jurlique, owned by Japanese company Pola Orbis Holdings, was originally acquired from Consolidated Press Holdings in 2011. Its global headquarters remain in South Australia, where it operates a biodynamic farm and retail network of 13 stores.
The agency will lead planned initiatives in 2026 to boost in-store traffic across Jurlique’s retail locations. Activity will include programmatic out-of-home and advanced CRM integration.
TRP wins Dineamic media account
Dineamic has appointed independent agency TRP to handle its media planning and buying across brand and performance channels, with a focus on growing direct-to-consumer sales.
The scope includes paid social, search, programmatic video and display, traditional media and ongoing creative and audience testing aimed at improving brand health and customer acquisition cost.
TRP describes itself as an independent agency that scales brands by combining brand thinking and performance precision with what it calls “a healthy disregard for category convention.”
Brisbane 2032 opens the Olympics to agency pitches
Agencies with Olympic ambitions can now pitch for a place on Brisbane 2032’s marketing roster, with the organising committee calling for expressions of interest across creative, media and brand experience, AdNews revealed.
Several work packages are on offer, including formal partnership deals offering category exclusivity in return for commercial investment or value-in-kind support, a potential pathway to official Games Partner status.
Released as part of a buyer briefing, the opportunity gives agencies early insight into how the Brisbane Organising Committee for the 2032 Olympic and Paralympic Games (BOCOG) plans to shape its brand in the lead-up to and during the Games.
Federation University media account out to tender
The Federation University is in the market for a media agency to support its domestic and international marketing, AdNews revealed.
The open tender seeks agency support across media strategy, buying and distribution to help the university hit student recruitment targets and protect its market share across catchment areas including Ballarat, Berwick, Gippsland, Horsham and Melbourne.
International markets of interest include South Asia, South East Asia and China, along with onshore international audiences.
The appointment is expected to support the university’s long-term 2040 vision, anchored by its Co-operative Education Model.
Now Screen and Nunn Media win OPAN brief
Now Screen and Nunn Media have been appointed by the Older Persons Advocacy Network (OPAN) to develop a national campaign promoting the Aged Care Advocacy Line.
The agencies were selected following a competitive three-way pitch.
The campaign aims to raise awareness of free and independent advocacy support available to older Australians receiving government-funded aged care services.
The timing comes ahead of major federal reforms, with a new rights-based Aged Care Act due to take effect from November 1.
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