Think HQ has been appointed Philippine Airlines' Australian agency partner, following a competitive pitch.
The agency will deliver a fully-integrated advertising and PR campaign which will span paid, earned media and influencer activity for Philippine Airlines as part of the remit.
“At Think HQ, our deep connections with multicultural communities, paired with our in-house language services and creative capability, make us uniquely positioned to support brands in the tourism sector,” said Think HQ founder and managing director Jen Sharpe.
“We’re thrilled to be working with Philippine Airlines to help share the richness and warmth of the Philippines with more Australians. It’s a truly beautiful part of the world, and we hope this campaign inspires many to experience the magic of Filipino hospitality first-hand.”
Paid media channels span radio, and OOH, including billboards and street furniture in key capital city markets serviced by Philippine Airlines.
The fully integrated earned media campaign will target lifestyle, travel and multicultural press, influencer partnerships across Instagram, TikTok and YouTube, broadcast and print media engagement and cross-promotional opportunities with travel platforms and community events, media familiarisation tours and creation of visual and copy assets showcasing the destination.
“This regionally-focused, community-led approach marks a fresh direction for our marketing strategy,” said Philippine Airlines vice president of marketing Alvin Miranda.
“By tapping into local insights and building authentic connections with key audiences, we’re already seeing the value of this partnership with Think HQ.
“We’re excited to launch this campaign in such an important and growing market.
“With over 360,000 Australians forecast to travel to the Philippines by 2026*, this is the perfect time to reintroduce travellers to the heart and soul of our nation.”
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