Credit: Penfolds
Assembled Media has been appointed to manage Australian media planning and buying for Penfolds, following a competitive pitch.
The independent agency was selected for its strategic capabilities, collaborative approach and track record of delivering results.
“Penfolds is built on the power of blending craft, innovation, and legacy to create something truly memorable,” said Gareth Nicholls, managing director at Assembled Media.
“That spirit of collaboration and commitment to lasting impact aligns perfectly with how we approach partnerships.”
The first campaign under the partnership, The 2025 Collection Release, has already launched in collaboration with Treasury Wine Estates’ in-house digital agency, Splash.
Nicholls said the relationship between the two agencies had worked well from the outset.
“The integration between Assembled Media and Splash has been seamless. It’s been a true partnership from day one, and a strong foundation for the work to come.”
The appointment adds to Assembled Media’s growing portfolio of premium clients. Nicholls said the agency was focused on long-term results.
“There’s a lot more to come from this collaboration over the next 12 months and we’re excited to be on the journey.”
The Penfolds win comes after the agency secured Jayco's account in May.
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