Independent media agency Hatched has been appointed by eco-friendly toilet paper brand Who Gives A Crap for media strategy, planning and buying.
Hatched will be Who Gives A Crap’s only Australian media agency joining a roster of high-calibre agencies across Australia, the UK and US.
The list includes Craft London, The Specialist Works (UK), Fanclub (UK), Eleven PR and the brand's creative agency 72andSunny.
In the past 11 years, Who Gives A Crap has grown from an ambitious crowd-funding campaign pledging to donate half its profits to help give everyone on the planet access to clean water and sanitation. The business has so far raised $13,378,250.
Hatched and Who Gives A Crap are kicking off the relationship with the continued rollout of a global brand campaign across connected TV, out-of-home, social and retail media.
Amanda Parker, Who Gives A Crap director of media and digital marketing, said Hatched impressed the brand with a creative approach to media planning and buying from day dot.
"This, paired with a focus on impact-driving work, made them the perfect partner for us," Parker said.
Catherine Edghill, Hatched managing partner, said Hatched prides itself on being an agent of positive change.
"It’s a cracking day when we join forces with a brand that is all about making a difference. We love a values match!" Edghill said.
"We couldn’t be more proud to bring our craft to the table, or rather the toilet, for Who Gives A Crap. We’re all in to help them uncrap the world.”
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