Clemenger BBDO, DDB Melbourne and TBWA\Melbourne have been shortlisted for Victoria's Transport Accident Commission (TAC) creative pitch, AdNews can reveal.
The TAC has said it is seeking a full-service advertising agency to deliver strategy, creative development and production of road safety campaigns.
The successful agency must be based in Victoria.
The incumbent creative agency, Clemenger BBDO, has held the account since 2014.
TAC head of community Jacqui Sampson said the TAC’s clear, impactful and memorable campaigns played a vital role in the Victorian Government’s target of halving road deaths by 2023 and eliminating deaths on roads by 2050.
“Behaviour is a significant contributor to fatal and serious injury crashes on Victorian roads, which is why it’s critical for the TAC to educate and engage with the community through compelling road safety campaigns,” she said.
“This competitive tender will ensure our campaigns continue to draw on Victoria’s best creative thinking and insights.”
AdNews understands that the media account, serviced by OMD, is not being reviewed as part of the pitch.
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