Credit: Dineamic
Dineamic has appointed independent agency TRP to handle its media planning and buying across brand and performance channels, with a focus on growing direct-to-consumer sales.
The scope includes paid social, search, programmatic video and display, traditional media and ongoing creative and audience testing aimed at improving brand health and customer acquisition cost.
“Our goal is simple but ambitious: to make Dineamic the brand Australians think of first when they want a ready meal that truly delivers on taste and quality,” Dineamic head of growth and brand optimisation, Simon Philipponneau, said.
“Achieving that means finding smart, cost-effective ways to reach more people and to inspire them to experience our meals for the first time.
“Our partnership with TRP is key to making it happen.”
TRP head of digital Steve Jemison said the agency’s focus will be on driving sustainable growth.
“Our goal is to combine smart media strategy with rigorous measurement so we drive sustainable direct-to-consumer growth, lower acquisition costs, and strengthen brand preference across every touchpoint,” Jemison said.
TRP describes itself as an independent agency that scales brands by combining brand thinking and performance precision with what it calls “a healthy disregard for category convention.”
Dineamic delivers chef-prepared, nutritionist-designed ready meals direct to homes and through selected retail outlets.
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