Movers & Shakers: Nine, WPP, Cadbury, Clemenger Melbourne

By AdNews | 7 September 2018

Nine increases sales presence in Perth

Nine has continued to shake up its Perth operations with the appointment of Stefan Giuffre to lead its direct sales team across the state. Giuffre, who has more than 10 years’ experience in television, print and digital, will take the role of direct sales manager, engaging with Nine Perth’s portfolio of direct clients. The past 12 months have seen some Nine make significant changes inPerth, with the appointment in late 2017 of both Clive Bingwa as MD and director of sales and Estelle Cooper as group business director. Most recently, the City of Perth made Nine the broadcast partner for the 2019 Australia Day Skyworks for the first time in 22 years.

Clemenger BBDO Melbourne appoints two new directors to the NAB account

Clemenger BBDO Melbourne has appointed two new group business directors to the NAB account, Georgia Jones and Alex Clarke-Groom. Jones joins the Clemenger BBDO Melbourne team from digital agency Greenfields where she held a general manager position for two years. Prior to this, she held marketing consultant positions for software and e-commerce companies, and was also head of marketing EMEA, Global Software company SLI systems. Clarke-Groom joins the NAB team from Grey’s London office, where he was based for four years running the global HSBC commercial banking account, Gillette and Greene King Brewery accounts. He has also worked at VCCP London running the Molson Coors beer portfolio and JWT London across its financial, alcohol and FMCG brands.

Jillian Davison appointed creative director of Vogue Australia and GQ Australia

News Prestige Network has appointed Jillian Davison as creative director across Vogue Australia and GQ Australia. In the new role, Davison will be responsible for the visual direction of Vogue Australia and GQ Australia. She will work closely with Vogue Australia’s fashion director Christine Centenera who continues to be based in New York; and GQ Australia editor Mike Christensen on the new visual direction of the brand as it celebrates its 20th anniversary. Davison returns to Vogue Australia from New York, where she was fashion director of American Glamour for over four years having been asked by Conde Nast’s artistic director Anna Wintour to oversee all fashion editorial for the title.

Amanda Bardas appointed executive editor of Allure Media Women’s Lifestyle division

Allure Media has announced the appointment of Amanda Bardas as executive editor of its Women’s Lifestyle division, which includes global and award-winning digital properties Popsugar, Who What Wear , Byrdie and MyDomaine Australia. Alison Rice has decided to leave Allure Media at the end of September after more than six years with the company including four years as group publisher Women’s Lifestyle. Stepping into the new role as rxecutive editor, Bardas takes on group publisher responsibilities and will oversee Women’s Lifestyle editorial, brand extension, audience development and partnerships.
Bardas is currently editorial director, Women’s Lifestyle.

The Leading Edge boosts APAC leadership team ahead of global expansion

The Leading Edge, an Australian insight-led strategy consultancy, has announced the appointment of Gillian O’Sullivan as APAC CEO. O’Sullivan has been MD of Ipsos Marketing ANZ for the last eight years. The newly created APAC CEO role is part of The Leading Edge’s expansion into the Asian market as part of a global focus to provide for clients, and their various offices, across the world. Similarly, Chris Paxton, based in the UK and responsible for The Leading Edge’s offering in Europe, has been appointed EMEA CEO. Chris previously was The Leading Edge Global head of strategy in Sydney.

Sportsbet marketer defects to rival Tabcorp

Former Sportsbet general manager of marketing Luke Waldren is set to join rival gambling firm Tabcorp. Waldren was at the betting business for 4.5 years, overseeing controversial ad campaigns such as 'Putting the Roid in Android', which was banned by the ad watchdog after garnering more than 100 complaints. Waldren, who is said to be the driving force behind the notable ad campaigns, joins Tabcorp at the end of the month as executive general manager (EGM) of customer and marketing. His appointment follows the $11 billion merger of Tabcorp and Tatts, which is still underway. Read more.

Cadbury promotes Paul Chatfield to marketing boss

Mondelez International has promoted Paul Chatfield to Cadbury’s top marketing role in Australia and New Zealand. Chatfield will succeed Kjetil Undhjem as director of marketing for chocolate with the Norwegian taking up another Mondelez International role as senior category director of Western Europe chocolate. Chatfield brings more than 18 years of marketing experience, including the past six years at Mondelez where he has been category head of seasonal and associate director of everyday chocolate. He has also held marketing roles at Arnott’s, Heinz and Vitasoy. Read more.

Tennis Australia hires ex-JWT director as new top marketer

Tennis Australia has appointed J. Walter Thompson’s director of digital APAC, Josie Brown, as chief insights and marketing officer. In the newly created role, Brown will lead Tennis Australia’s digital marketing, reporting directly to CEO Craig Tiley. Brown had previously worked for Procter and Gamble, ninemsn and Lufthansa before joining JWT in 2011. She will begin her new role at Tennis Australia in September. Read more.

'New era for McCann' sees departure of managing director Adam Lee

McCann Australia is undergoing a major restructure under recently appointed CEO Nicole Taylor which has led to the departure of McCann Sydney managing director Adam Lee, AdNews can reveal. Taylor, who joined McCann earlier this year from DDB alongside chief strategy officer Frances Clayton, tells AdNews the changes mark a "new era" for McCann. “With this process inevitably comes some tough decisions about the structure of the agency, which is a responsibility I take very seriously, but I'm in a position now when I have a lot of people relying on me to drive change and deliver on the promises I made to make McCann the most exciting agency in town," Taylor tells AdNews. "You have to make hard choices if you want to make something truly excellent. You can't sit on the sidelines and this decision is a demonstration of our intent to be bold and decisive moving forward to create something special in the market." Lee joined McCann as managing director three years ago from TBWA. During his time at McCann the agency's revenue grew 40% between 2014-16 and the agency won its first Cannes Lions in 10 years. Read more.

Em Rusciano to exit 2DayFM

2DayFM breakfast radio host Em Rusciano has revealed she will be departing the Em, Grant & Ed show following the birth of her third child. 2Day will send Rusciano off this Friday morning with Em’s Big Baby Brunch celebration. Ash London will fill in alongside Grant Denyer and Ed Kavalee until a replacement for 2019’s line up has been determined. Rusciano said on her website today that this was "entirely her decision" and one that was not made lightly. "The truth is when I found out I was pregnant, I made my mind up on the spot that this year would be my last year of breakfast radio," she said. "I had intended to work through until December, but as my pregnancy is progressing I’m finding it increasingly harder to fulfil the requirements of my job." Read more.

Top Myer marketer exits in wave of redundancies

Myer executive GM of marketing and customer Louise Pearson is one of the 30 executives forced to exit the ailing department store in its most recent wave of redundancies. Pearson, who had held leadership and executive positions with Myer for more than 10 years, stepped into the GM role in March earlier this year following the exit of former Virgin Australia marketer Mike Scott. A spokesperson for Myer confirmed that Pearson was among the 30 employees made redundant last week. The redundancies follow a poor financial year for the department store chain, which has been hit by countless sales and revenue declines. "We have to place the customer first, in every decision we make and every action we take," a Myer spokesperson said. Read more.

Mark Read confirmed as WPP CEO

WPP has officially confirmed Mark Read as company CEO. The holding group revealed Read will be paid an annual salary of £975,000, with an annual bonus of up to 250% of salary. Andrew Scott will also continue in his role as chief operating officer of WPP on a permanent basis. Following the abrupt departure of Sorrell in April, Read was promoted to joint chief operating officer of WPP from chief executive of Wunderman after Sorrell’s exit alongside co-COO Andrew Scott. He has been seen as the front-runner for the top role leading several of the company’s announcements in recent months. Read more.

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