Movers & Shakers: Mamamia, OpenAI, Vinyl Group, Hello, VMO

By AdNews | 24 July 2026
 

It's hard to keep up with all the latest moves across media, marketing, and advertising, so we've made a list.

Check out the biggest moves in adland this week.

Mamamia appoints Luca Lavigne CEO

Lavigne, the son of co-founders Jason Lavigne and Mia Freedman, has been Mamamia’s chief operating officer and chief product officer for the past two years.

OpenAI appoints ad sales duo for ANZ push

Andy Sinn and Mitch Pilar join OpenAI in its go-to-market ads solutions team, covering Australia and New Zealand.

Vinyl Group appoints strategy and commercial chiefs

Lucie Caswell chief business strategy officer and Kurt Burnette interim chief commercial officer as it expands its media, music, technology, commerce and creator platforms.

WPP’s Caroline Berdayes jumps to Hello

Hello has appointed Caroline Berdayes chief financial and operating officer.

VMO appoints Sam Staples Queensland sales director

Staples takes on the role with more than 15 years’ experience.

Yango’s Eb Yusuf jumps to Sparro

Sparro by Brainlabs has appointed Eb Yusuf to the newly created role of general manager, strategy and growth, effective immediately.

Kaimera’s Madeleine Toso moves to Nibble Edge

Nibble Edge has appointed Madeleine Toso account director, joining from Kaimera where she was associate client director.

Bastion appoints Carolyn Tesoriero group client director

Tesoriero starts July 20, bringing more than 20 years' experience in consumer, cultural and market research.

Sasha Smith departs Howatson+Company

She announced she was leaving the independent agency after more than five years.

Mamamia’s Natalie Harvey jumps to Southern Cross Media

She joins as chief revenue office.

DDB’s Andrew Little lands at Movember

Men's health charity Movember has appointed Andrew Little chief executive officer.

Seb Rennie departs SCA

Rennie announced his departure on LinkedIn, saying he would leave the business this week.

Fabulate appoints Gabrielle Lawton commercial lead New Zealand

Lawton will lead commercial growth, working with brands, media agencies, creator talent and platform partners.

Bench Media appoints Andrea Samuel strategy lead

Samuel has more than 20 years' experience in business, brand and marketing strategy across Australia and Asia-Pacific.

Influential Australia appoints Kelson Ong and Erin Hunter group directors

Hunter and Ong are tasked with growing and deepening client partnerships, while driving commercial outcomes. 

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