Former Amplifi boss Adrian Roeling joins Hatched Media

Josh McDonnell
By Josh McDonnell | 10 September 2019
Adrian Roeling

Adrian Roeling, the former president of Dentsu Aegis Network-owned (DAN) investment arm Amplifi, has joined independent media agency Hatched Media.

Roeling exited the business earlier this year following a restructure to the Amplifi business, which saw its media buying teams be reintegrated back into the three core DAN media agencies; Carat, Vizeum and Dentsu X.

Roeling was promoted out of then Dentsu Mitchell (now Dentsu X) to the role of president for the holding group's dedicated media investment arm back in 2017.

He also held multiple leadership roles for more than a decade with the holding group and prior to that was with British Airways and the Omnicom Group in London.

Hatched Media founder and MD Jack Byrne says Roeling will be tasked with continuing to improve the agencies delivery of market leading capabilities, an agile offering, transparency and clear strategies towards delivering growth clients in an environment he says is "getting harder by the day".

“Adrian is one of the most respected people our industry due to his broad experience, smarts and ingrained ethics," Byrne says,

"With more than 20 years of Media, Advertising and Marketing experience, here and overseas, he is absolutely the right person to assist our clients achieve the levels of accelerated growth they need to succeed, of which our ultimate success is also attached."

Roeling will join the newly appointed head of digital, data and technology Rebecca den Braber as well as the new look executive team comprised of managing partner Stephen Fisher, people & culture director Virginia Scully, finance director Craig Fussel, strategy director Lucy Seward and Byrne.

“Jack, Stephen, Virginia, Lucy and the team have built a great business, one that is truly committed to driving better outcomes for its people, clients and communities in which they operate," Roeling says.

"They care about the business, and invest in it accordingly, as a result they have very quickly built trusted partnerships with clients, the media, and a happy, well-resourced and engaged team. There truly is no place else I would rather be, and I can’t wait to get stuck in.”

Roeling's former employer continues to restructure under the leadership of CEO Henry Tajer, with mutliple other high ranking executives also exiting since he took over the top spot.

The likes of Nick Swifte and Indy Kharab have been the latest to join the growing list of departures, including Carat national MD Simon James-WilliamsAmplifi's Alex PekishLuke Manley, iProspect national managing director Nick Seckold and Andrew Hewett.

Last week, in a two-part interview, Tajer outlined his grand plan for the holding group, as well as reflecting on his first six months in the chair.

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