JCDecaux New Zealand has launched its 50th SMARTFRAME, giving advertisers programmatic and traditional access to more than 6.5 million weekly impressions nationwide.
The 50th site on Pakuranga Highway joins a network that began in Auckland's inner-urban suburbs and now spans Wellington, Christchurch and key regional centres including Palmerston North, New Plymouth, Upper Hutt, Hamilton, Tauranga and Hastings.
Four more frames will go live this quarter in West Auckland, Queen Street, Whangārei and Dunedin.
Phil Eastwood, executive general manager at JCDecaux New Zealand, said the milestone was significant.
"Hitting 50 SMARTFRAME sites isn't about the number. It's about the capability it gives advertisers," said Eastwood.
"SMARTFRAME provides a premium digital, national network in the neighbourhoods and commuter corridors where everyday decisions are made.
"Brands can plan it with confidence, knowing it delivers consistent impact across metro and regional New Zealand."
SMARTFRAME was introduced in 2019 to bring large format digital advertising into suburban environments.
Positioned close to the roadside and at natural dwell points, its portrait screens are seven times the size of standard suburban formats, with dynamic triggers including time-of-day, weather and location allowing brands to tailor messaging to context.
Victoria Parsons, strategy and insights director at JCDecaux New Zealand, said independent neuroscience research conducted in partnership with Neuro-Insight supported the network's effectiveness.
"SMARTFRAME consistently creates strong attention and emotional response," said Parsons.
"Its scale, proximity and elevated presentation trigger high levels of visual processing and emotional intensity, making it a powerful moment for brands, especially in environments where people are making everyday choices about what to buy, where to go and what to do."
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