Leigh Terry.
Leigh Terry, a victim of the Omnicom takeover of IPG, is joining the board of directors of Nine Entertainment.
He served nine years as CEO of IPG Mediabrands Asia-Pacific, leading more than 5,000 people across 16 markets and directing media strategies and marketing investment deployment for many of the region’s largest advertisers.
“Nine is an iconic Australian company with an unmatched suite of assets across publishing, streaming, broadcast and outdoor,” Terry said.
“The portfolio transformation the group has undertaken over the past 12 months underpins their premium content, digital innovation, and data-led growth.”
Nine chair Peter Tonagh said Terry has spent his career on the other side of the table, deciding where the region's largest advertisers put their money.
“That is exactly the perspective a media company board should have,” Tonagh said.
“He understands how advertising markets are shifting, how data is reshaping the way brands buy, and what it takes to run a business through disruption.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.