(l-r) Prav de Silva, Chris Perkins, Ashley Molyneux, Alex Rose, John Boris.
Big Red Group has appointed The Thoughtful Agency to oversee affiliate marketing strategy across its portfolio of brands including RedBalloon, Adrenaline, Experience Oz and Everything New Zealand.
Big Red Group is Australia and New Zealand's experience network, spanning adventure, travel, lifestyle and corporate gifting. The partnership reflects the company's plans to expand its digital footprint and drive growth through affiliate marketing.
"We are delighted to welcome The Thoughtful Agency as our affiliate-marketing partner,” said John Boris, president of Big Red Group.
Their proven expertise in performance-led affiliate marketing is a perfect complement to our industry leading marketing team and ambition to extend our reach and deepen engagement across our brands.”
Chris Perkins, affiliate and partnerships director of The Thoughtful Agency, said affiliate marketing was a key channel for driving scalable growth.
"Partnering with Big Red Group has presented an exciting opportunity to apply our performance-led, brand-first approach for affiliates — bringing together strategy, data, and brand-led execution to create impactful campaigns across RedBalloon, Adrenaline, and Experience Oz," Perkins said.
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