Credit: Ian Perrin
Independent media agency Speed has won Xero’s Australian media account following a competitive review.
The appointment sees Speed take on Xero's media strategy, planning and buying requirements locally, with the agency working alongside D3 to service the business across Australia and New Zealand.
Noisy Beast was the incumbent on the account.
Kevin Allen, media strategy manager at Xero, said the brand ran a thorough process before landing on the agency.
"We are a deeply analytical business, so we embarked on a rigorous process to find an agency who could not only execute our media requirements but provide unique and business focused insights,” Allen said.
“Speed delivered that, and working in tandem with D3 demonstrated their ability to execute effectively across Australia and New Zealand.”
Speed managing partner Ian Perrin welcomed the appointment.
“At Speed we love working with dynamic clients who push the boundaries in terms of technology and data, and so we couldn’t have found a more perfect client than Xero,” Perrin said.
“They are a fast-growing market leader for a reason, and so we are eager to help continue that trajectory.”
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